Branding
How to design a logo?
“How much does a logo cost?” The answer varies based on what you need from that logo. Think of a logo as the face of your brand, but it is not branding. This post will focus on the logo design, which ideally would be driven by a branding platform. So here are some basic guides…
Read MoreArt of Branding – #3 Are you Ready to Brand your Company Product or Services?
Nothing kills a bad product or service faster than good marketing. It drives people to try a product or service that is not ready for primetime. Your reputation and brand will quickly go negative and lead to failure. So getting your offering prepared for the market is step one. So ti is important to ask,…
Read MoreThe Art of Branding – #2 What you need to know before branding?
What you need to know before branding is critical to your branding success. Before you understand how to craft and influence your brand, you need to know how a brand works. Where it comes from. Who owns it. So, your first hardcore experience with branding was probably in middle school, how most of us learned…
Read MoreThe Art of Branding – #1 in a Series of Branding Insights
An Introduction to Branding In this Series: The Art of Branding we learn that we all are branders. We all use the fundamentals of branding in our everyday lives, you just may not realize it. I was a Navy Brat. We traveled and lived all over, two years here and there. I learned to adapt…
Read MoreHow much does a logo cost?
“How much does a logo cost?” The answer varies based on what you need from that logo. Think of a logo as the face of your brand, but it is not branding. This post will focus on the logo design, which ideally would be driven by a branding platform. So here are some basic guides…
Read MoreWhat makes a good logo design?
What do you need to consider when wanting to get a good logo design? Good Logo Design is driven by the competitive environment, what you need from it and how it is going to be used. So you need to ask yourself some questions that will help you make some decisions on what is the…
Read MoreDo I need a Website?
That is one of the most often asked questions I get: “do I need a website?”. The short answer is yes, but a quality website. A poorly built or written website might hurt you more than having no website at all. So why do you need a website: It’s said that 70-80% of all people…
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