B2B Marketing is not that different conceptually from B2C marketing. But strategically it is. B2B has layers of audiences taht you need to appeal to and their motivations vary from their personal needs to the surrogate interest of their upper management direct and indirect. Like our B2C strategic process, in B2B the key is to build trust with key decision-makers and create both brand awareness and equity with the people they answer to. This is critical to simplifying the sell through.