What do you need to consider when wanting to get a good logo design?
Good Logo Design is driven by the
CONSIDERATIONS for Good Logo Design:
How am I going to use this logo?
Where a logo goes has design impact: Readability, ease of application, cost of application, etc.
- On a product
- On the web
- On a sign or building
- On vehicles and trailers
What kind of company is it for?
Judging what you need for a good logo design starts with the kind of company
- Restaurant – single location or potential multiple locations
- Tech service or product
- Professional Services
- Consumer Services
How important is it that this brand be unique and recognizable from the competition?
This is where you need to look at your competition and make sure you are different to avoid confusion, legal issues, and drive business.
- Say you have the logo on a yard sign or side of a truck – your hope from this is that other people will see it and reach out to you for services. That means it needs to be unique, communicate quality and value to the audience you are speaking to.
- Say you are fashion or creative business – the brand should reflect style, creativity, uniqueness, and enhance your image of being creative.
- Say you are a lawyer or accountant and your Name is the important message, personal reputation; this means that you can go with a simple type execution where it is very readable and your name pops.
- A simple font style logo with minimal customization can work.
- If you something unique maybe a simple mark or ligature
Why does cost matter to the design?
The cost is driven by the quality of the designer/marketer, the time required to do the
job right, and how much research need to be done in a competitive marketplace, how easy you are to please – if you drive time up with many changes and trying a million ways, expect the designer to ask for more money.)
- If you are a large profile company you need to be unique, and have legal risk of copyright infringement you need to consider and protect. This cost a lot and expect to pay in the thousands,
- If you want a unique mark and something that reflects your brand’s style and personality you need to do research of competition, find a positioning that is unique to you and represents a benefit to your audience of using you over them, pay for the time for the designer to customize the type and elements, so it is not so generic and stands out as yours.
- The cheaper you want it to be you can expect the corners to be cut to reduce time and this will limit the uniqueness and quality of the final logo. Also expect fewer options to choose from time is money it is the only thing the designer has to sell. And expect the quality of the designer and their strategic and marketing savvy of them to be lower if you are tightening the budget.
How can I help the Designer create a good logo design that I am more likely to like?
- Be prepared to give input questions above.
- Find logos you like that are in the look and feel you might be interested in.
- Allow the designer to not only do what you think but be open-minded to them making suggestions that you might have not thought of or considered. But ask them to tell you why their ideas are better and strategically smarter.
- Pay the designer for their time and work, they will be more willing to push themselves if you are paying for their efforts.
- If you are wanting a cheap logo, say it upfront. Have a budget in mind and be prepared to tell the designers you are asking for quotes, here is what I can spend and can you meet my needs for this money? You and not going to get a real pro to do it for minimum wage or below. And it takes time to do a quality job. But they might want to just do it.