Strategic Branding
Brands aren't Created. They are Discovered.
I approach strategic branding differently. Instead of creating a brand, I discover the brand. When you create a brand, you try to force the company into a costume. When you discover a company's branding, you find the authentic brand values inside the company that match those inside your audience and bring them together in a way that bonds the two.
To succeed at building authentic branding, you need to know, understand, and care about the people it serves. Brands need to bring out passion and loyalty to their core fans. And you can't do that unless you know them and care about them. Otherwise, you are just faking it. And they will find out who you are. But if you can demonstrate to your core audience that you get them, they will care about your brand and be loyal to it.
Strategic Branding is more than a logo. The Logo is just the face of the brand, not the soul and personality.
Strategic Branding Process
Brand Vision
Our BrandVision process allows us to understand where your branding is and where it needs to go. It provides you with a strategic roadmap and sets priorities for advancing the power of your brand. It provides you competitive awareness, brand positioning, audience insights, sets branding priorities and goals.
Brand Story
Our BrandStory process helps craft the story of your branding in a way that is relevant and engaging... It gives substance to the brand and enables the brand to build trust and authenticity. Today, audiences want to believe in the brands they support, connect with them and their values. Your BrandStory will help your brand do that.
Brand Power
The BrandPower is critical to developing branding leverage. It allows you to shortcut the selling process and builds loyalty. The last thing you want to do is leave your brand to someone else to define. The brand is the only thing between ROI and shrinking margins on the road to being a commodity.
Creativity Starts with Branding & Strategic Smarts
WHAT WE DO: In a world of technology-driven lifestyle behaviors, we have been given a whole new set of tools and capabilities to use in the digital-driven media environment. We have gone from every agency competing against each other - to agencies having to join forces to collaborate. We have just a few media giants controlling the digital media world. Agencies now need to work together to discover opportunities and take the best advantage of them.
We don't want to be the only marketing agency that brings all solutions to the table, but a smart trusted advisor, that brings a client's audience to the table and helps lead your brand to connect to your audience on a human level in a tech-driven world.
We believe humanizing your brand in an online environment is critical to your branding success.
HOW WE DO IT: "It's all about telling the right story, to the right people, in the right place." It's not enough to know your company and product; you have to know the audiences you want to sell to. You need to have insights about how your brand fits their needs and wants. This allows you to discover the insights that motivate them, engages them, so you don't have to stalk them, you can engage them and encourage them to seek you out.
You need to understand how each of your audiences seeks and engaging information. Then, how they search for brands, products, and services. This will allow you to engage each of them with your story.
That is why the right story, told in the right way is critical. We then need to be prepared to tell your story across all platforms with a consistent message that builds brand power. And that builds a brand that can influence each of your audiences in a way that they will appreciate what you have to say and offer. EwingWorks IS top Rated >